Maximising value created from
your marketing investment
WHO WE ARE
Your company invests significantly in marketing, but are you quite certain that you are getting the best returns? Would it be possible to achieve more, without spending more? Is there a meaningful way to reduce the associated risks?
Yardstick offers Strategic Marketing Management & Consulting – under-pinned by Commercial & Assurance Services, Marketing Management & Business Intelligence, and Agency Management Services – that translates into optimised marketing investments, new agency ecosystems, and new ways of working.
Ours is the comprehensive range of marketing-specific management consulting services your company needs for effective marketing structures and operations that yield superior returns and set new standards of performance.View our services
Clients trust Yardstick because we
understand their challenges and
provide relevant solutions.
For almost 25 years, we’ve enhanced the
effectiveness of marketing departments,
optimised marketing budgets, and
streamlined marketing operations.
AGENCIES TRUST YARDSTICK BECAUSE WE ENSURE FAIRNESS, OBJECTIVITY AND TRANSPARENCY.Here’s what some of our clients say
Why does Yardstick exist?
Since 1998, we’ve fulfilled our purpose of helping clients set new standards of excellence in marketing and communication – and to get more value from their marketing investment. We know marketing, we know agencies, and we understand both from a financial perspective… the depth of which is rare in the industry.
That’s why Yardstick is South Africa’s leading independent and full-service marketing management consultancy, known for:
Our blue-chip client base
Experienced consultants with diverse backgrounds and expertise
Unique product offerings spanning the entire marketing value chain
SA’s largest free agency database, containing 300+ active agencies
Multiple award wins
Offices in Cape Town and Johannesburg
B-BBEE Level 4
Yardstick has been a long term partner that has never failed to impress. The very capable team lead by Johan goes the extra mile to deliver. Always open to bringing new learning to the table for overall agency business models and providing sound advice. The team have been exemplary in leading global pitches, ensuring professional, fair and balanced leadership across all parties. This approach is also always evident in the day to day operations and regular agency evaluations as part of the service. Across high level strategy, financial modelling, multi-party relationship management, coordinating operational changes and tracking operational benefits - the Yardstick team are highly recommended.
Director Growth and Innovation
Leading Global Alcoholic Beverages Company