Overview

The company's main offering consists of:

    • A full spectrum of communication partner management services, including agency selection, remuneration agreement, account handover, development of service level agreements, commercial services and measurement of communication partner performance.
    • The conceptualisation, development and implementation of innovative measurement tools and techniques that assist management with the measurement and evaluation of the performance of various marketing and communication disciplines.
  • The conceptualisation, development and implementation of innovative assurance processes that assists management in managing risks inherent in marketing and communication interventions.
  • Offering the leading source of information on the communication industry, including key trends, best practice processes, agency information and pitch practices.
  • Best practice workshops and training modules on key marketing and communication disciplines.
  • Development of business and marketing strategies.
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About Yardstick

 

Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.

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