The company's main offering consists of:

    • A full spectrum of communication partner management services, including agency selection, remuneration agreement, account handover, development of service level agreements, commercial services and measurement of communication partner performance.
    • The conceptualisation, development and implementation of innovative measurement tools and techniques that assist management with the measurement and evaluation of the performance of various marketing and communication disciplines.
    • Communication Agency Service Level Agreements
    • Communication Agency Remuneration Agreements
    • Development of Performance Measurement Systems
    • Expectation and Outcome Management
    • Business Modeling and Development
    • Strategic Business Planning
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About Yardstick


Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.