Expectation Sessions

Expectation sessions are upfront interventions between the client and agency to achieve the following objectives:

  • Develop a common understanding of the desired scope of services.
  • Record the client’s expectations regarding the scope of services.
  • Record the agency’s expectations regarding the scope of services.
  • Develop a formal Service Level Agreement based on agreed expectations to guide the operational focus of the relationship.
  • Prepare the parties for ongoing evaluation through the implementation of Y-CARE™ evaluations.

Yardstick has a comprehensive database of agency scope of services and has developed a process that ensures mutual expectations are identified and documented in a succinct and meaningful Service Level Agreement.

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Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.