Steve Zietsman

Steve Zietsman
M.Econ (cum laude, Stell), Cert.Accounting, Finance and Control (Wits), Cert.Marketing Research (Burke Institute, Cincinatti)

Steve has 15 years senior management experience in Eskom and was Santam's Head of Marketing and Communication for 10 years. He was also joint Managing Director of ResearchWise (Pty) Ltd, a company offering strategic marketing consulting services for almost four years.

He was responsible for marketing and communication at executive level in Santam, managing the Santam brand and directing it after the acquisition of Guardian National Insurance company in 2000. He also served on the board of the Ombudsman for Short Term Insurance for 4 years.

In Yardstick Steve is responsible for marketing research consulting and focuses on optimising its contribution within the wider business context of marketing and communication strategy.



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About Yardstick


Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.