Rowan Bouwer

Rowan Bouwer
Dip MktMan

Rowan has more than 16 years marketing experience, having served as both agency representative and client. He held several key marketing positions in the short-term insurance industry before gaining his advertising agency experience on numerous global brands that include Sony, Compaq and Mobil and Southern Sun. Throughout his marketing career he has kept close to the technological aspects of the industry and the allure of marketing the unconventional even led him to an online property community offering during the Dot Com era where he gained valuable insight into marketing in cyberspace.

Prior to joining Yardstick, Rowan was a marketing performance analyst at Absa and before that he held several positions dedicated to marketing Absa's delivery capabilites through various channels. One of the many highlights of Rowan's career is project managing Absa's Free Internet Access (a first for the South African market) and the subsequent marketing campaign to convert Free Internet Users to paying subscribers earned an Assegai award from the Direct Marketing Association.

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Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.

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