Robin Mailer

Robin Mailer
HND Mech.Eng., MBA

His local and international experience at a senior marketing and sales level comes from more than 12 years in the motor industry with BMW South Africa and the launch of numerous new BMW models and introduction of MINI to South Africa. He also has more than 4 years experience within the advertising industry, two at a senior/director level. His experience within the marketing and communication environment extends to financial services, liquor, hospitality and retail to mention a few.

Areas of expertise include strategic brand positioning, development and management, advertising and communications and project management. He also has extensive experience in brand activation, sponsorships, promotions and interactive technologies as well as product planning and pricing strategies.

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About Yardstick


Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.