Johan van der Westhuizen

Johan van der Westhuizen
B.Acc (Stell), CMA (UK)

Johan is the founder and Managing Director of Yardstick. He has more than 12 years of consulting and industrial experience serving utility markets and close to 10 years of consulting experience serving the marketing and communication environment of some of the largest companies in South Africa and their respective advertising agencies.

His special focus is on Marketing, Business Strategy and Performance Measurement with extensive expertise in organisational effectiveness and competitive positioning. On a part time basis, he has also lectured Marketing and Business Strategy to prospective Chartered Financial Accountants and Chartered Management Accountants and Performance Measurement to MComm Financial Management students at Rand Afrikaans University.

Prior to founding Yardstick, he headed the Performance Measurement and Strategic Business Services departments for the Marketing and Communication Group at Eskom.

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About Yardstick


Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.