Johan van der Westhuizen
B.Acc (Stell), CMA (UK)

Johan is the founder and Managing Director of Yardstick. He has more than 12 years of consulting and industrial experience serving utility markets and close to 10 years of consulting experience serving the marketing and communication environment of some of the largest companies in South Africa and their respective advertising agencies.

Sam Mosikili
B.Arts (University of the North); DIP MKTMAN (IMM); PMD (Harvard Business School); Post Graduate Diploma – Marketing Strategy (Stanford University)

Sam has been the Executive Chairman of Yardstick since 2007. He has more than 14 years experience in consulting and extensive expertise in Executive Management, Business Strategy, Performance Measurement, Sponsorship Management, Brand Management, New Product Development, Market Research, Networking and Mentoring, and Core Competency Analysis.

Robin Mailer
HND Mech.Eng., MBA

His local and international experience at a senior marketing and sales level comes from more than 12 years in the motor industry with BMW South Africa and the launch of numerous new BMW models and introduction of MINI to South Africa. He also has more than 4 years experience within the advertising industry, two at a senior/director level. His experience within the marketing and communication environment extends to financial services, liquor, hospitality and retail to mention a few.

Zahn Rossouw
NatDip PR, MDP

Zahn has more than 16 years senior management experience across a number of marketing disciplines. She has been responsible for developing strategies and managing the implementation of corporate advertising, corporate sponsorship, corporate identity, brand management, stakeholder management, public relations, reputation management and international positioning programmes and has been the custodian of corporate reputation, brand equity and trade mark portfolios for Eskom and Business Connexion, SA's largest listed ICT services company.

Rowan Bouwer
Dip MktMan

Rowan has more than 16 years marketing experience, having served as both agency representative and client. He held several key marketing positions in the short-term insurance industry before gaining his advertising agency experience on numerous global brands that include Sony, Compaq and Mobil and Southern Sun. Throughout his marketing career he has kept close to the technological aspects of the industry and the allure of marketing the unconventional even led him to an online property community offering during the Dot Com era where he gained valuable insight into marketing in cyberspace.

Steve Zietsman
M.Econ (cum laude, Stell), Cert.Accounting, Finance and Control (Wits), Cert.Marketing Research (Burke Institute, Cincinatti)

Steve has 15 years senior management experience in Eskom and was Santam's Head of Marketing and Communication for 10 years. He was also joint Managing Director of ResearchWise (Pty) Ltd, a company offering strategic marketing consulting services for almost four years.

Toni Burkett
B.Com Accounting (Wits), CA(SA)

Toni is a Chartered Accountant with consulting, general management and financial management experience. After almost 9 years at PWC as, amongst others, Assistant Manager, Audit Manager and Management Consultant, she headed off to the SABC where she started out as Revenue Manager, working up to General Manager of Finance in Group Sales and Marketing.

Fundisile Mbangi
B.Sc (Stanford), Strategic Marketing (USB-ED), AdvDipPM (Cranefield)

Fundi has 20 years senior management experience and a kaleidoscope of fields of interest. His journey started out at Sugen, Inc. (USA) and weaved his unique thread of skills through Mindspring Computing, Old Mutual Corporate, Old Mutual Employee Benefits, Nzala Ltd and FNB, before he joined Yardstick.

With specialist experience in Organisational Development, and expert skills in Performance Measurement, the Identification and Development of key strategic growth opportunities and Relationship Management Fundi adds a wealth of knowledge and talent to the Yardstick team.
You are here: Home Consultants

About Yardstick


Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.